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Bison Bridge Behavioral Insights – Website Launched!

Written by Anthony Richter
Posted on October 6, 2025

Quick Summary (TL;DR)

MKS Web Design built a custom WordPress site for Bison Bridge Behavioral Insights using Bricks Builder and ACF Pro. Key features: clear black/gold design, hero banner, CPTs for Services and Resources, filterable grids (GridBuilderWP), multi-step Fluent Forms with Stripe/PayPal payments, Brevo email delivery, performance tools (WP Rocket, ShortPixel), Yoast SEO, and Admin Columns Pro for backend organization. Workflow: build on staging, test forms/responsiveness, deploy, submit sitemap, and maintain weekly plugin updates and regular blog posts.

Full article

Bison Bridge Behavioral Insights Website Rundown

The Bison Bridge Behavioral Insights site is a custom WordPress build made in Bricks Builder, designed for behavioral support and IEP advocacy in Kansas. Below I’m outlining roughly what it takes to make a site like this from start to finish — including plugins, structure, and the general workflow I’d follow. (It’s not perfect grammar, but it’s real.)

1. Setup & Framework

To get started, you’d want WordPress running on a good host like SiteGround or Closte — something with decent staging and SSL built in. I’d install Bricks Builder, setup my header and footer templates, and bring in a styling system like Core Framework or Automatic.CSS to keep everything aligned. A few core plugins are needed:

  • ACF Pro – for all custom fields (service cards, blog grids, etc).
  • Fluent Forms – handles the contact, payment, and onboarding forms.
  • GridBuilderWP – controls those filterable grids (Parents | Schools | Virtual).
  • FluentSMTP + Brevo – so form emails actually send right.
  • WP Rocket & ShortPixel – speeds and optimizes images automatically.
  • Admin Columns Pro – helps organize posts and CPTs inside dashboard.

That’s the backbone. Once those are ready, I’d move into the design layout.

2. Design & Page Structure

Main colors are black, gold, and white — looks clean but strong. Fonts like Montserrat for headlines and maybe Open Sans for paragraph text. Header has the logo left, menu center, and a gold “Request Details” button on the right. Each main page (Parents, Schools, Virtual, Blog, Resources) has it’s own hero banner, black header, and light content area.

Hero section on homepage: big bison photo background, text overlay that says “Empowering Families Through IEP Advocacy & Behavioral Support”, and 2 buttons for Services + About.

3. Dynamic Content Setup

  • Services CPT: includes Title, Audience type (Parents, Schools, Virtual), Description, and Featured Image. Used inside a GridBuilder filter to sort by audience type.
  • Resources CPT: has Category (Early Childhood, General Ed, Special Ed), short summary, and full content field.
  • Blog Posts: Standard WP posts displayed as 3-column grid with image overlays and category labels.

Each CPT is setup with ACF groups and assigned templates inside Bricks (loop builder for grids, single templates for posts). The backend ends up pretty clean once Admin Columns Pro sorts things right.

4. Forms & Payments

Fluent Forms handles everything. There’s a 2-step Get Started Form — Step 1 for basic contact info, Step 2 for service type or message. Then a Payment Form (Name, Email, Phone, Amount) that ties to Stripe or PayPal.

Emails route through Brevo with confirmations, and sometimes I add hidden tags for CRM tracking later on.

5. Page Flow Overview

  • Home: Hero + intro text + CTA to Services.
  • About: Personal story, brand mission, photo banner.
  • Parents / Schools / Virtual: Same template with filtered content.
  • Resources: Library of guides and helpful info (filterable).
  • Blog: Insights, updates, and strategies for parents.
  • Payments: Form + contact info on the side.
  • Get Started: Multi-step onboarding form.

I’d connect each to smooth anchor links from the homepage to make it feel natural and connected (instead of just random pages).

6. SEO & Performance

Yoast SEO plugin for meta and sitemap stuff, image ALT text for all media, and clean header structure (h1 to h3 order). Page load stays under 1.5s usually if caching’s setup right. WCAG compliant enough — color contrast is strong but might tweak button hover colors later.

7. Deployment & Ongoing Stuff

  • Build and test on staging (like mkswebdesign54.site).
  • Check forms, responsiveness, and caching before going live.
  • Submit sitemap to Google Search Console and verify analytics tracking.
  • Keep doing plugin updates weekly and add blog posts monthly for SEO.

Final thoughts on this build

Overall it’s a clean, strong build — visual without being too flashy. If you were rebuilding or cloning it, most of the time would go into templates and making sure the forms and GridBuilder filters all play nice together. If you’re looking for a new website, you know who to call, MKS Web Design is here to help!

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