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The Benefits Of Using Email Marketing To Help Your Local Kansas Business

Written by Anthony Richter
Posted on August 18, 2020

I know what you’re thinking, email marketing? That’s old-school.”

Email marketing software helps you to promote your business by sending updates to groups of visitors or customers. Our reviews help small business owners to choose the right email marketing platform without the hassle. What’s more, they’re powered by ratings from genuine users.

Last Updated Choosing the right email marketing software is crucial because it’s a hub for your entire marketing strategy. That’s why we’ve compiled software reviews that are based on real opinions from Twitter. Using our guidance, you can quickly compare features, prices, and ratings for the platforms you’re interested in. We help you to make the right buying choices for your small business or startup, and we ensure that you avoid costly procurement mistakes.

Why do you need an email platform to support your business?

An excellent email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are personalized and targeted without a lot of work. This is also known as marketing automation. This is absolutely key for email marketing!

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, the right email service provider ensures that your email campaigns do not end up in the spam folder.

Let’s start simple, what is email marketing software?

Like social media, email marketing is a fundamental tool in almost any digital marketing campaign. Email marketing doesn’t cost much to get started, and you’ll find lots of choices to configure a solution for your company’s needs. In addition, you’ll achieve impressive engagement numbers when you use an email marketing service properly. Therefore, email service providers remain the marketer’s favorite tool.

Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.

Each of those email marketing tactics requires different tools when it comes to the creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you’re willing to allocate toward the email marketing software that can give your company the features it needs.

What’s the best email marketing solution for your local business?

If you send similar emails to groups of people regularly, you need an email newsletter app. You might not need all the features of an advanced email marketing app, with marketing automation sending schedules and landing page builders and personalization tools. Not yet, anyhow. But as your lists and marketing ambitions grow, you might.

That’s the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic or need to send thousands of personalized messages for your multinational corporation daily, there are email service provider apps to fit your needs. You can start simple even with a free email marketing app then grow into the advanced email marketing features the top newsletter apps offer.

So, what email service provider do we suggest for your local Kansas business?

Constant Contact

Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service. You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.


SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create email marketing workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.


What sets Drip apart from the email marketing competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual workflow builder. These email marketing features allow you to reach targeted customers in your email list to get more sales.

We have tried all the top major email marketing service, including many that are not in our email platform lists above, such as MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keep), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and more.

So how much will these email service providers cost my business?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing cost is around $20 $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Social media is a huge cornerstone of any good Kansas business, so how do these platforms help social media?

Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores. For example, you’ll get access to an event management tool and an innovative social media tool that lets you create coupons and downloads to share on social media. You’ll also find hundreds of different integrations, so you can integrate any other apps and services you currently use. This is so useful for just about any even management process!

There’s also a built-in landing page editor that’s very useful; you can start email marketing and don’t even need a website—just a source of traffic (like your YouTube channel or social media account).

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